From Reacting to Change to Inspiring It: Cultivating a Culture of Innovation

Everyone is “for” fresh ideas and new ways of doing business. But successful innovation requires more than lukewarm acquiescence to the inevitability of change. Perpetual innovation requires relentless persistence – the continual defiance of the status quo and all who stand in the way. Cultivating innovation is not a project or an initiative. It is a fundamental and permanent shift in cultural mindset.